Research is at the heart of our brand-building process. We love finding inspiration by studying other purpose-driven brands. This means that most of our time is spent learning and compiling information.
This comes in handy as many company leaders rely on us to present proven examples of how to build, strengthen, and implement brand strategies. But as we continue to learn exciting new things, it becomes increasingly difficult to remember every great insight we come across.
Our solution was to create an online brand strategy library that makes it easy to learn and reference how purpose-driven companies:
All of our anecDOTES were found through publicly available information, then analyzed and organized to make it easy to find and compare one brand to another.
We use these dotes every day, and we are very excited to share them with you.
Stay inspired.