Purpose

Mission

Why does your brand exist? See how brands define what they will do today in order to create their ideal tomorrow.

Create a world where anyone can belong anywhere by focusing on creating an end-to-end travel platform that will handle every part of your trip

Airbnb 2019 Business Update

Be Earth’s most customer-centric company, Earth’s best employer, and Earth’s safest place to work

Amazon: Who We Are

Organize the world's information and make it universally accessible and useful

About Google

Offer a wide range of well-designed, functional home furnishing products at prices so low that as many people as possible will be able to afford them

IKEA: Vision, Culture and Values

Inspire and develop the builders of tomorrow

The LEGO® Brand

Entertain the world

Netflix: About Us

Provide genuine care and comfort

The Ritz-Carlton: Gold Standards

Deliver the highest quality Customer Service with a sense of warmth, friendliness, individual pride, and Company Spirit

Southwest Airlines®: Brand Style Guide

With every cup, with every conversation, with every community—we nurture the limitless possibilities of human connection

A new mission for Starbucks

Give customers the best food and beverage values that they can find anywhere and to provide them with the information required to make informed buying decisions

Trader Joe's: Company Values Guide

Create a unique and memorable banking environment in which OUR CUSTOMERS perceive the bank as an indispensable partner in achieving their financial goals

Umpqua Bank: Managing the Culture and Implementing the Brand

Inspire the world by showing it’s possible to simultaneously deliver happiness to customers, as well as employees, vendors, shareholders and the community, in a long-term, sustainable way

Zappos: About Us