Values

Choose values that foster belonging

• Champion the mission.
• Be a host by being caring, open, and encouraging.
• Embrace the adventure by being curious, optimistic, and believing every person can grow.
• Be a cereal entrepreneur by transforming bold ambitions into reality.

Choose values that inspire an entrepreneurial spirit

• Customer obsession rather than competitor focus
• Passion for invention
• Commitment to operational excellence
• Long-term thinking

Choose values that emphasize that you're in this together

• One person, one computer.
• We are going for it and we will set aggressive goals.
• We are all on the adventure together.
• We build products we believe in.
• We are here to make a positive difference in society, as well as make a profit.
• Each person is important; each has the opportunity and the obligation to make a difference.
• We are all in it together, win or lose.
• We are enthusiastic!
• We are creative; we set the pace.
• We want everyone to enjoy the adventure we are on together.
• We care about what we do.
• We want to create an environment in which Apple values flourish.

Create values that reflect your cause

• We're here to serve.
• We're better together.
• We are purpose-driven.
• We pursue what's next.

Create values that focus on doing the right thing

• Focus on the user and all else will follow.
• It’s best to do one thing really, really well.
• Fast is better than slow.
• Democracy on the web works.
• You don’t need to be at your desk to need an answer.
• You can make money without doing evil.
• There’s always more information out there.
• The need for information crosses all borders.
• You can be serious without a suit.
• Great just isn’t good enough.

Create values that inspire endless possibilities

• Imagination
  Dream it first so you can do it.
• Creativity
  Come up with ideas that are new, surprising, and valuable.
• Fun
  Surprise both yourself and others by being fully engaged in something that requires mastery.
• Learning
  Be curious by experimenting and collaborating.
• Caring
  Make a positive difference in the lives of children, colleagues, partners, and the world we live in.
• Quality
  Challenge yourself to make continuous improvements in order to provide the best play material.

Create values that you're willing to hire, reward, promote, and fire based on

• Judgment
  Make wise decisions despite ambiguity. Use data to inform your intuition and choices. Look beyond symptoms to identify systemic issues. Spend our members’ money wisely. Make decisions mostly based on their long term, rather than near term, impact.
• Selflessness
  Seek what is best for Netflix, not yourself or your team. Be humble and open-minded about others’ great ideas. Make time to help colleagues across Netflix succeed. Debate ideas openly, and help implement whatever decision is made even when you disagree.
• Courage
  Make tough decisions without agonizing or long delay. Take informed risks and are open to possible failure. Question colleagues’ actions inconsistent with these behaviors. Be willing to be vulnerable, in search of truth and connection. Give and take feedback to and from colleagues at any level
• Communication
  Listen well and seek to understand before responding. Remain calm in stressful situations. Keep writing and thinking concise and coherent. Adapt your communication style so you can work effectively with different people, including those who don’t share your native language or cultural norms.
• Inclusion
  Work well with people of different backgrounds, identities, values and cultures. Be excited to help build diverse teams where everyone feels welcomed and respected. Recognize we all have biases and work to counteract them. Take action if someone is marginalizing a colleague. Treat everyone with respect regardless of their position at Netflix.
• Integrity
  Exhibit and are known for candor and transparency. Only say things about colleagues that you are willing to share with them. Admit mistakes openly and share learnings widely. Always share relevant information internally, even when uncomfortable. Act with good intent and trust your colleagues to do the same.
• Passion
  Care deeply about Netflix‘s success. Inspire others with your drive for excellence. Be excited about your work. Be proud to entertain the world. Be tenacious and optimistic.
• Innovation
  Develop new ideas that prove impactful. Look for every opportunity to reduce complexity and keep things simple. Challenge prevailing assumptions, and suggest better approaches. Be flexible and thrive in a constantly evolving organization.
• Curiosity
  Learn rapidly and eagerly. Seek alternate perspectives to improve your ideas. See patterns and connections that other people miss. Seek to understand members’ changing tastes and desires.

Create values that 'reflect those of a business started by a band of climbers and surfers, and the minimalist style they promote'

• Build the best product so that it lasts for generations or it can be recycled to remain in use.
• Cause no unnecessary harm.
• Use business to protect nature.
• Develop new ways to do things and do not be bound by convention.

Create service values that keep employees empowered and engaged

• I build strong relationships and create Ritz-Carlton guests for life.
• I am always responsive to the expressed and unexpressed wishes and needs of our guests.
• I am empowered to create unique, memorable and personal experiences for our guests.
• I understand my role in achieving the Key Success Factors, embracing Community Footprints and creating The Ritz-Carlton Mystique.
• I continuously seek opportunities to innovate and improve The Ritz-Carlton experience.
• I own and immediately resolve guest problems.
• I create a work environment of teamwork and lateral service so that the needs of our guests and each other are met.
• I have the opportunity to continuously learn and grow.
• I am involved in the planning of the work that affects me.
• I am proud of my professional appearance, language and behavior.
• I protect the privacy and security of our guests, my fellow employees and the company's confidential information and assets.
• I am responsible for uncompromising levels of cleanliness and creating a safe and accident-free environment.

Create values that put People first

Me: How I show up

• Pride
  Have a strong work ethic. Take initiative. Be accountable.
• Integrity
  Act like an owner. Choose to do right. Be courageous.
• Humility
  Don't take yourself too seriously. Keep perspective. Don't be a jerk.

We: How we treat each other

• Teamwork
  Practice civility. Embrace Team over self. Be inclusive.
• Honesty
  Speak up. Be transparent. Tell the truth.
• Service with LUV
  Practice Hospitality. Live by The Golden Rule. Don't be rude.

Southwest: How Southwest succeeds

• Efficiency
  Don't make the easy hard. Keep costs low. Stay agile.
• Discipline
  Be safe. Be focused. Be reliable.
• Excellence
  Get results. Win the right way. Kick tail.

Create values that drive performance through the lens of humanity

• Create a culture of warmth and belonging, where everyone is welcome.
• Deliver our very best in all we do, holding ourselves accountable for results.
• Act with courage, challenging the status quo and find new ways to grow our company and each other.
• Be present, connect with transparency, dignity, and respect.

Create values that drive value

• Act with integrity by treating people the way you want to be treated.
• Be product-driven and search the world over for great products.
• Create WOW customer experiences every day by making every experience rewarding, eventful, and fun.
• No bureaucracy. Evaluate everyone on their contribution to the mission, not to group or departmental matters.
• Be a national chain of neighborhood grocery stores.
• KAIZEN! Show up to work every day looking to do better than the day before.
• The store is our Brand.

Create values that build and strengthen your social capital

• Results-oriented
  Accountable for adding value and delivering exceptional outcomes.
• Entrepreneurial
  Like our enterprising customers, this is our company, and we act as if its success depends on us. Because it does.
• Customer-obsessed
  Our customers’ success is our success. We go beyond the expected to provide what they need to thrive.
• Caring
  We care for and respect each other, our customers, and our communities; empathy strengthens us.
• Ethical
  Earn trust, do what’s right, and act with integrity. Always.
• Inspired to learn
  Passionate about learning and growing both as a company and as individuals.

Choose values that guide everything you do

• Deliver WOW through service
• Embrace and drive change
• Create fun and a little weirdness
• Be adventurous, creative, and open-minded
• Pursue growth and learning
• Build open and honest relationships with communication
• Build a positive team and family spirit
• Do more with less
• Be passionate and determined
• Be humble