Purpose

Promise

How will you prove that you are trustworthy and reliable? See the customer value that brands promise to deliver at every touchpoint.

Make guests feel at home in a strange place, and like a local

How Airbnb found its Purpose and why it’s a good one.

Provide lower prices, better selection, and convenient services

Amazon: What We Do

Bring the best user experience to its customers through innovative hardware, software, and services

Apple: Product Feedback

Serve great food fast and accurately in a clean and safe environment with genuine hospitality

Chick-fil-A: Available Positions

Provide unbiased, accurate, and free access to information regardless of the user's location, language, or background

Founders' IPO Letter

Deliver fun experiences that combine logic and reasoning with playfulness and imagination

The LEGO® Brand

Provide great content that is easy to discover and easy to access

Create the highest quality outdoor apparel

Let My People Go Surfing: The Education of a Reluctant Businessman—Including 10 More Years of Business Unusual

Enliven the senses, instill well-being, and fulfill even the unexpressed wishes and needs of guests

The Ritz-Carlton: Gold Standards

Provide friendly, reliable, and low-cost air travel

About Southwest Airlines®

Uplift the everyday

Starbucks Stories & News

Diligently act on the behalf of customers to satisfy their dreams related to our products and their experience

Trader Joe's: Company Values Guide

Offer the products and services of a large bank while operating with the local engagement of a community bank and the customer experience of the country’s most innovative retailers

Umpqua Holdings Corporation: 2013 annual report

Provide the very best customer service, customer experience, and company culture

Zappos: About Us