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#Credo
Put your credo in the hands of every employee
All Apple employees are given a pocket-sized credo card and are encouraged to carry it around with them. It acts as a daily reminder of what Apple stands for and what they are trying to accomplish. The front only has two words: enriching lives.
Provide physical reminders of what your culture stands for
On every employee's first day, The Ritz-Carlton provides each new hire with their own Credo Card. This tri-fold card, which fits easily into any pocket and is considered part of The Ritz-Carlton uniform, includes the company's Gold Standards. The card is continually referred to on a daily basis for coaching purposes and is available to any guest upon request. And if you ask, staff will even sign it for you too.