Chick-fil-A reinvented the fast food franchise model by focusing on finding fully committed owners, which they call Operators, who will be present every day to maintain high quality standards. But to do find the best people, Chick-fil-A first removed the need for any large upfront costs on the Operator's part. This allowed Chick-fil-A to select new owners based on character and values, rather than the size of their wallets.
The Operator's Agreement for Chick-fil-A works like this:
Out of 20,000 applications submitted each year, Chick-fil-A selects only .4%. Their high standards come from a desire to make each relationship last for life, and with less than a 5% turnover rate, in an industry where 30-40% is common, they are succeeding.
Although franchising is a quick and easy way to raise capital, "Schultz viewed franchisees as middlemen standing between Starbucks and its customers."